Box office newcomers “Rhythm Section” and “Gretel and Hansel” fumbled as “Bad Boys for Life” remained champions during a painfully slow Super Bowl weekend.
Studios view the NFL championship as a dead zone at movie theaters, since the Super Bowl is the most-watched TV event. This year proved no exception. Overall ticket sales topped out at roughly $85 million, the second-worst showing in almost 15 years, according to Comscore.
Sony’s “Bad Boys for Life” easily stayed at No. 1 on box office charts, collecting another $17.6 million over the weekend. The third entry in the Will Smith and Martin Lawrence-led franchise has been an unexpectedly strong draw at multiplexes and has generated $148 million to date.
Meanwhile, Paramount’s “Rhythm Section,” an R-rated action drama starring Blake Lively,” got pummeled by the competition, landing at No. 10 with a disastrous $2.8 million. The film carries a $50 million price tag, meaning it could end up losing a sizable chunk of change. However, Paramount only spent $30 million for distribution rights.
It likely didn’t help that reviews for “Rhythm Section,” about a woman investigating a plane crash that killed her family, were dismal. The film landed a 30% on Rotten Tomatoes, while audiences gave it a “C+” CinemaScore. “Rhythm Section,” which was delayed twice after Lively injured her hand on set, was produced by “James Bond” vets Michael G. Wilson and Barbara Broccoli and directed by Reed Morano.
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This weekend’s other new release, “Gretel and Hansel,” also had an underwhelming — though slightly less painful — opening weekend. The reimagining of the Brothers Grimm folklore debuted to a muted $6 million from 3,007 theaters, enough to land in fourth place. Luckily, Orion Pictures spent about $5 million to produce the film, so it’ll have a smaller path to profitability.
“Gretel and Hansel” was also bruised by poor word of mouth after landing a “C-” CinemaScore. Oz Perkins directed the dark adaptation, featuring Sophia Lillis (“It,” “Sharp Objects”) as Gretel in the new version of the classic fairytale.
In a distant second place, Universal’s “1917” nabbed $9.6 million for a domestic tally of $119 million. Sam Mendes’ World War I epic, widely considered this year’s Oscar best picture frontrunner, has also made its mark overseas. The movie has made $129 million at the international box office and $249 million globally.
Universal also secured the No. 3 slot with “Dolittle,” the $180 million family film starring Robert Downey Jr. as a vet who can speak to animals. The movie brought in $7.7 million in its third weekend of release, boosting U.S. ticket sales to $55 million. Foreign audiences have been slightly more receptive (“Dolittle” has generated $71 million overseas), but the movie still stands to be a big money loser for the studio.
Elsewhere, Sony’s “Jumanji: The Next Level” and STX’s “The Gentlemen” are in a close battle for fifth place. Sunday estimates show that both films pocketed $6 million over the three-day stretch. The “Jumanji” sequel, which opened around Christmas, has generated $291 million to date. Meanwhile, “The Gentlemen” has made $20 million after two weeks in theaters.
At the specialty box office, Harvey Weinstein-inspired drama “The Assistant” launched to $84,702 when it debuted in fourth theaters, averaging $21,176 per location. The movie, written and directed by Kitty Green, follows Julia Garner as a recent college graduate who gets hired at a film production company.
More to come…
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February 02, 2020 at 08:21AM
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Box Office: ‘Rhythm Section’ Flops as ‘Bad Boys’ Takes Another Victory Lap - Variety
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